Qatar National Bank’s Scam Awareness Campaign ”Stay Protected”

Memac Ogilvy

In a world increasingly vulnerable to scams, QNB’s ”Stay Protected” campaign emerged as a beacon of awareness and empowerment. Recognizing the alarming rise in financial fraud, QNB partnered with Memac Ogilvy to equip customers with the knowledge and tools to protect themselves. Through impactful videos depicting real-life scam scenarios, educational content across social media platforms, and a strategic ad campaign, QNB reached over 5 million people, garnering 1.5 million video views and sparking vital conversations about online security. The campaign’s success was undeniable, resulting in a 23% decrease in reported scams among QNB customers and solidifying the bank’s position as a leader in customer protection and financial literacy.