ROSHN’s Internal Communications Campaign

ROSHN Group

ROSHN faced the challenge of potential disconnect among its expanding workforce across multiple offices in the Kingdom. To address this, a comprehensive internal communications strategy was developed, grounded in thorough research and benchmarking best practices. The strategy aimed to build team cohesion, trust, and alignment with ROSHN’s objectives by gathering insights from leadership, department heads, and employees. The execution of this strategy was notably successful, particularly through the ROSHN Beat initiative, which evolved based on employee feedback and consistently increased engagement. This campaign broke away from traditional corporate communication, becoming more accessible and relatable, ultimately leading to the creation of a new internal platform, Tawasul. The campaign’s effectiveness was evaluated using metrics like click-through rates and engagement percentages, showing significant positive results, and highlighting its impact in fostering a unified and connected workforce.