SUNitizer Stations Campaign

GREY Doha, Al-Futtaim, Doha Festival City, Boots Qatar

In Qatar, the harsh sun has led to a significant health concern – skin disorders from sun exposure. To address this issue, we at Grey Doha partnered with Doha Festival City and Boots Qatar to launch an innovative campaign called ’Sunitizer Station’. <br /><br />The campaign repurposed dormant sanitizer dispensers into sunscreen dispensers filled with Boots Soltan, a high-quality sun protection lotion. Launched on 14 July 2024 under Doha Festival City’s CSR platform ’Festival Cares’, the campaign not only promoted preventative measures against harmful sun exposure but also boosted sales for Boots. These stations were strategically placed in high-traffic areas across Doha Festival City, making sun protection easily accessible. By aligning with the World Health Organization’s global ”BEAT THE HEAT” initiative, the campaign enhanced its relevance and potential impact.