Strengthening Global Impact at COP28

Mubadala Investment Company

Mubadala’s COP28 campaign demonstrated its leadership in responsible investing communication. The campaign featured a 450sqm pavilion in the Energy Transition Hub, designed with recycled materials, symbolizing transparency and openness. Mubadala’s Youth Council curated daily youth-led programs, engaging global participants and bringing the company’s values to life. Interactive features like the Forest of Dreams Pledge Wall and a projection wall inspired visitors to reflect on their role in sustainability.<br /><br />Mubadala hosted 45 curated sessions with over 150 speakers, drawing more than 7,000 visitors. The campaign also actively involved employees through volunteer opportunities and Learning and Development Days to enhance their understanding of the company’s ESG goals.<br /><br />Through strategic partnerships, global forums, and media outreach, Mubadala amplified the UAE’s role in climate leadership, demonstrating its commitment to net-zero and fostering collaboration for a greener future. The pavilion’s materials and greenery were all repurposed, emphasizing sustainability in every aspect.