WhatsApp Shopping!

Gambit Communications & Mall of the Emirates

The retail industry is evolving in the digital age, but it is essential for innovations to provide solutions to real-life problems rather than look like superfluous bells and whistles. <br /><br />This insight drove our campaign for Mall of the Emirates’ Digital Concierge service, as we focused on showcasing the different reasons why this service might be absolutely necessary at times via creative editorial and influencer messaging. We let behavioral research underpin our strategic approach, highlighting the practical value and using the power of integrated comms with a 360 campaign that covered editorial, visual and experiential aspects. <br /><br />There was a 90% surge in orders through Digital Concierge and a 30% boost in average transaction value, meaning that we doubled the number of people using it, and made existing users spend more on it. That’s a game changing impact!