WeatherKids Campaign

CYLKA CSR (representing UNDP’s Climate Communication TaskForce)

CYLKA joined forces with UNDP to launch the ”Weather Kids” campaign, a groundbreaking initiative featuring child meteorologists forecasting 2050 weather to underscore the urgent need for climate action. Based on insights from the IPCC and UNDP Climate Horizons, the campaign aimed to inspire global communities to act now for future generations. The campaign garnered support from over 45 leading agencies and utilized AI to create multilingual content, ensuring accessibility for diverse audiences. The campaign achieved remarkable reach, impacting 31.7 billion people across 65 countries, with over 3,000 media mentions and significant social media engagement. It highlighted the shared responsibility in combating climate change, emphasizing how decisive actions today can lead to a healthier, brighter future. This initiative not only brought climate issues to the forefront but also united global communities in the fight against climate change.