50% Is Not Enough – Boosting Vaccine Confidence in the UAE
APCO Worldwide
Following the UAE Government’s approval of the COVID-19 vaccine, the immediate challenge was to boost vaccine confidence in communities and counter public cynicism. For the campaign to be a success, it required concerted efforts across different stakeholder groups and clear communication strategies for target audiences.
To support the UAE’s objective as a COVID-free nation, APCO with G42 Healthcare, designed a powerful public health campaign that has made the country the most vaccinated nation in the world today, with more than 80% of the population fully vaccinated. Meanwhile, Abu Dhabi tops a global ranking of 50 cities for its response to the COVID-19 pandemic with Dubai also making the top five.
