A brand new identity for the new reality
ASDA'A BCW with Checkout.com
Working with partners Sputnik Floyd Creative LLC, Beautiful Destinations and ASDA’A BCW, the Ras Al Khaimah Tourism Development Authority developed a new brand vision and strategy and announced it in May 2021 at the Arabian Travel Market (ATM). Realizing that it was launching the new brand in a crowded media space, the Authority needed to make a big splash and ensure the campaign stood out and connected with audiences.
