Abu Dhabi Beauty Week
Action Global Communications
The inaugural Abu Dhabi Beauty Week was the latest multi-faceted campaign from Retail Abu Dhabi, the retail arm of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), designed to reaffirm the emirate as a leading global beauty destination and further boost the UAE capital’s diverse retail offerings.
Action Global Communications led the 360-marketing campaign for the world’s first face-to-face beauty event since the COVID-19 pandemic, elevating the traditional promotional campaign concept and enhancing the narrative with brand-led consumer experiences, resulting in a steady uptick of owned channel growth, in-mall footfall and record sales throughout the 11 days.
