Adidas Flagship Store Opening

Red Havas

In 2021, Dubai was officially marked as a key city for adidas, standing along major locations such as New York, London and Tokyo. Considered to be a great milestone for the city, the news had to spread across the region, to ensure it does not go unnoticed. This monumental moment was marked by the opening of the brand’s first-ever flagship store in the region, located in The Dubai Mall. The new adidas store symbolizes the start of a new era of sports – one that is embedded in digital advancements and sustainable practices that embodies the future of the retail experience.
The store opening welcomed over 155 guests who in total generated over 760 clippings. The event also generated 5,124,022 in reach, a total of 23,623,638 in media reach and a total of $1,034,998 in AVE.