Adol – Celebrate Life
BPG
Adol is a paracetamol brand available in multiple formats for babies all the way till the elderly. With a 35+ year presence in the region, Adol sought to reinvent their messaging and stand out in a highly competitive market.
We didn’t want Adol to appear as ‘yet another painkiller’ or tell the same story as other brands. We wanted to change the narrative. If pain is something we so desperately want to go away, why did all competition make it the main focus? People should go on with their lives, live them to the fullest, free from the shackles of pain. They should Celebrate Life.
The campaign was customized based on the segment we were speaking to, whilst intuitive and touch-enabled advertising ad formats allowed people to ‘literally swipe away pain’
The campaign was successful in associating Adol to happiness & celebration & not just pain by reaching over 2.2million users regionally.
