AI@Work

ORACLE

Oracle PR team needed to promote Oracle Cloud HCM, a solution that helps organizations and HR leaders manage every aspect of the employee experience and navigate the ever-changing future of work.

We needed a campaign to raise awareness, drive demand generation, and position Oracle as a trusted advisor for HR leaders. Targeting the HR audience was well within our comfort zone, but this campaign needed to take a B2B conversation to a mainstream audience.

COVID-19 affected the global workforce drastically, disrupting many careers and changing the way every job works. But what is technology’s role in managing mental health at work? As a leader in workplace technology, Oracle set out to uncover how technology like AI can help improve mental health in the workplace.

With 100+ media stories, 1,022 report downloads, 143,000 video views, 27,000+ shares and new business leads worth $2 million, the AI@Work campaign was a huge success.