“Be What You Want to Be” – KIKO Milano Arabia

Red Havas

KIKO Milano and Red Havas came up with a regional campaign to further promote KIKO’s global top selling Mascara, Maxi Mod, in the region. The purpose of the campaign was to celebrate the vital role of modern women during International Women’s Day by selecting some of the most successful women in our region from different backgrounds and lifestyles to take part in the campaign.