Born Outside Italy

StickyGinger

Born Outside Italy, a luxury streetwear brand founded by Italian natives in the UAE, launched Sneaker 001 with an innovative, experiential campaign. The brand, known for its high-quality craftsmanship and exclusivity, sought to carve out a space in the UAE’s sneaker culture. With a startup budget and no global name, the campaign needed to be bold and unconventional.<br />The idea? Sneaker Island: a playful concept that turned reality with an exclusive launch event on an actual island in Dubai. By tapping into sneakerheads, influencers, and media, the campaign created hype and desire. Sneaker Island, alongside creative activations like influencer-driven content and a gifting program, created signifiant noise around the brand launch.<br />The results? Over 7M residents reached, $546K in media value, 921K impressions, and an 8x ROI with key media partners. Grail status achieved.