BPG: Delivering a picture perfect campaign for Sony MEA

BPG: Delivering a picture perfect campaign for Sony MEA

The pandemic has reshaped the region’s media landscape, so that opportunities for earned media are constantly shrinking. Weakened consumer spending has had a domino impact on marketing budgets as well.

As the PR agency for long-time client Sony Middle East & Africa (MEA), BPG had to continue to ensure it maintained leadership position and top of- mind recall across key product categories such as cameras, headphones and others. Among logistics challenges, Sony’s buzzing calendar of various campaign activities and new product launches had to comply with changing regulations around gatherings, while continuing to deliver results.