Building the Brand

Gambit Communications & Deyaar

We explored new and engaging ways to tell Deyaar’s story utilizing A-list media platforms, clever and varied PR tactics, and segmenting audiences in multiple ways to make sure the messages were interesting enough to read. From lifestyle photoshoots to visiting the homes of residents, from broadcast interviews to awards wins, and, of course, a flood of thought leadership from multiple senior leaders, we elevated Deyaar from a real estate developer that launches projects, to a plucky UAE success story that builds homes and communities. <br /><br />Most importantly – every single one of the one thousand plus news stories we secured was 100% earned!