Building trust in flying with the Arab world’s first in-person aviation event

ASDA'A BCW

Air Arabia, the Middle East and North Africa’s first and largest low-cost carrier (LCC), organised the 8th Arab Aviation Summit in association with the Ras Al Khaimah Tourism Development Authority (RAKTDA). Held under the theme, ‘Arab Aviation in the New Normal,’ the summit was the first in-person event held in Ras Al Khaimah and the first aviation event in the region following the COVID-19 pandemic.

To drive the success of the event, ASDA’A BCW delivered a compelling media relations and influencer engagement strategy through an integrated approach that delivered record results! Most importantly, igniting interest and boosting confidence in air travel.