Celebrating 30 years of Le Pain Quotidien

BPG

Ahead of celebrating its 30th anniversary in October 2020, Le Pain Quotidien assigned BPG as its PR agency to orchestrate a campaign that would communicate its brand values of simplicity, quality, conviviality and authenticity.

BPG developed a program of social and PR activities that could be executed while conforming to social distancing and event restrictions in place at the time. For our campaign, we identified influencers with interests like wellness, clean eating, family life & fitness to reach the LPQ target audience.

The campaign included a mix of media and influencers dining and cooking events, gift hamper seeding, informative media content, as well as menu photoshoots.

Over the past year, BPG has shone the spotlight back on LPQ, successfully communicating its core values and above all, sharing delicious food to new and old fans across the UAE.