Choose Better

Memac Ogilvy

Recognizing the gap between consumer aspirations for healthier lifestyles and the challenges of accessibility and affordability, Carrefour launched ”Choose Better.” This program utilizes behavioral science principles to bridge the ”green gap,” empowering customers to make informed choices that benefit themselves, the planet, and their communities. Through a three-pillar approach focusing on ”Better for You,” ”Better for the Planet,” and ”Better for Communities,” Choose Better offers a range of initiatives, including in-store activations, digital content, media partnerships, influencer collaborations, and educational programs. By collaborating with MOHAP, MOCCAE, NGOs, and schools, the program maximizes its reach and impact, driving positive behavioral change and solidifying Carrefour’s position as a leader in health and sustainability.