Cloud Walker – A Journey Towards New Horizons in Saudi Arabia

APCO Worldwide

The Kingdom of Saudi Arabia Pavilion needed to showcase an edgy and contemporary side to Saudi, while creating a sense of pride at the EXPO 2020 Dubai.

APCO helped produce a film and launched a digital campaign to show a glimpse into the energy and futuristic spirit of the Saudi Arabian youth.

The film also helped distinguish the Pavilion with iconic communication and visually striking, bold content. The animated film was also a tribute to Saudi Arabia, showcasing landmarks, people and their passion.

APCO’s work resulted in an increase in online engagement and more than 1.6 million impressions and 6 million video views.