Creating value through purpose and culture

Emirates Global Aluminium

EGA’s Corporate Affairs team has led an 18 month (and counting!) process to engage all 7,000+ global staff in the development and rollout of a new purpose and culture.

Becoming a purpose-driven organisation, with a deliberate culture defined by what all 7,000+ global colleagues collectively believed was required for success, unlocks significant performance potential.

EGA’s new purpose sets the direction of the company for decades to come.

Well over 90 per cent of EGA employees feel personally connected to and inspired by EGA’s purpose, and believe they are personally pivotal to driving cultural change at the company.