Deliveroo Floral Names

Soul Communications - Deliveroo

‘Deliveroo Floral Names’ celebrated customers with flower-inspired names by offering AED 200 vouchers for bouquets from local florists. Designed to highlight the diverse range of florists available on the app, the campaign featured a dedicated platform for sign-ups, influencer promotions, and media partnerships, generating a remarkable 35 million media reach and over 2 million social media impressions. It attracted 1,000 entries, with 300 winners receiving vouchers, while the remaining 700+ participants were awarded AED 100 vouchers. Internal engagement with Deliveroo employees added another layer of success, proving that creative, culturally relevant promotions can strengthen customer connections and make a meaningful impact in diverse communities.