Demystifying Legalese!

Gambit Communications & Addleshaw Goddard

Thought leadership is a two-way street that requires actual leadership. This means providing the press and public with the right insights and information to help them understand complex issues and make informed decisions.<br /><br />Our campaign with Addleshaw Goddard rejected corporate PR fluff to instead provide information that is genuinely valuable to policymakers, businesses and everyday consumers, helping them navigate changes in legislation across different sectors from finance to infrastructure to employment and beyond. We also did it in a challenging sector, where every word needs to be measured as there is no room for mistakes. Most importantly, we did it in both the English and Arabic languages, avoiding the linguistic ethno-centricity that is common in this sector.<br /><br />Addleshaw Goddard saw major growth in both revenue and headcount making the Middle East the fastest growing region in the world for this global law firm.