Dubai Turtle Rehabilitation Project

Tales & Heads x Jumeirah

As coastal tourism grows, the need to preserve marine ecosystems has become more critical. Jumeirah embraced this challenge, using World Sea Turtle Day as part of World Ocean Month 2024 to highlight 20 years of its Dubai Turtle Rehabilitation Project and its commitment to sustainable tourism. It also sought to spark broader discussions on ocean conservation and rally both public and private stakeholders to unite efforts to safeguard and preserve marine life for future generations. Aligned with global sustainability trends, Jumeirah’s campaign leveraged collaborations with environmental advocates to enhance its impact and reach an eco-conscious audience. It also featured hands-on conservation experiences, boosting guest engagement and satisfaction. A robust communication strategy, combining a panel discussion and gala event with emotive and educational content plus community engagement, made ocean conservation accessible and actionable, significantly broadening the campaign’s influence locally and globally, reinforcing Jumeirah’s commitment to environmental stewardship.