Epson Gen-Z BIJ

Weber Shandwick MENAT & Epson ME

Through this social campaign, Weber Shandwick MENAT not only brilliantly leveraged the findings of Epson’s BIJ Sustainability Survey, but also succeeded in highlighting the cost and savings benefits of the entire BIJ range to a whole new target audience.

Three videos followed. One which highlighted data points from the survey about the eco-values of Gen-Z and millennials in the Middle East, the second which saw 3 students get together to discuss why they would prefer to work for a sustainable organization and the third one which featured an Epson client talking about the cost and energy saving advantages of the Business InkJet printer range.

The campaign generated 3.47 million impressions and 1.4 million video views across Instagram and LinkedIn. Not only did it succeed in driving up the engagement on these channels during that time period, but it differentiated Epson Middle East from other brands in its sustainability messaging.