Establishing DHL Global Forwarding as a Sustainability Trailblazer in the Logistics Industry

BPG Group & DHL Global Forwarding

In 2024, BPG Group positioned DHL Global Forwarding (DHL GF) as a leader in sustainable logistics through a strategic campaign aimed at overcoming industry perceptions and media saturation. By showcasing DHL GF’s commitment to achieving net-zero emissions by 2050, along with its proactive sustainability measures such as the launch of the UAE’s first electric truck and solarization of facilities, BPG shifted the narrative to emphasize DHL GF’s leadership in environmental stewardship. The campaign resulted in 569 media clippings, a share of voice nearing 60%, and significant media coverage across top-tier outlets. DHL GF’s sustainability story resonated across the Middle East, with a strong presence at major industry events like COP28 and ADIPEC, securing their reputation as the industry’s green logistics trailblazer. The campaign also reinforced DHL GF’s holistic approach to sustainability, including community initiatives and workplace culture, strengthening its regional leadership.