Five Guys – Flight 624

Current Global MENAT & MullenLowe

“We’re opening a new store we need something big that goes beyond a ribbon-cutting ceremony!“…That was the client brief for the Five Guys store launch at Dubai International Airport (DXB). <br /><br />We took this as inspiration to overcome every kind of logistical hurdle that airport security gave us, to deliver the biggest impact and most creatively brave store launch, at the world’s busiest international airport. <br /><br />Flight 624 was the most successful Five Guys UAE store launch ever, re-writing the rule book of what could and couldn’t be done through a partnership at DXB.