From Scepticism to Success: How PR Transformed Royal Furniture’s Brand Image and Boosted Sales

Matrix PR and Royal Furniture

With a strong legacy of 30 years in the region, Royal Furniture faced challenges due to its sales-focused approach and limited PR experience. Initially sceptical about PR’s impact on sales, the brand needed a shift in perspective. <br />Matrix PR tackled this by demonstrating how strategic PR could drive tangible results beyond mere visibility. By implementing targeted campaigns, Matrix PR helped Royal Furniture achieve a 20% increase in search impressions, 15% more clicks, 20% more leads, and a 10% rise in footfall, proving that PR can indeed contribute to measurable sales growth while transforming brand perception in a highly competitive industry. <br />What initially started as a sceptical reception to PR evolved into a trusted partnership, resulting in a significant transformation in Royal Furniture’s approach.