Fulfilled in Saudi Arabia – Powering Saudi’s Tech Revolution

Dell Technologies x Weber Shandwick MENAT

From the sleekest PCs to the most powerful servers and storage units running our organizations, the journey of most of today’s devices starts in remote factories located outside of Saudi Arabia. But what if they could be built and assembled closer to home, in the region, by our own skilled workforce? The economic and societal transformation potential for the region would be immense. <br />Recognizing this opportunity and in collaboration with the Saudi Ministry of Communications and Information Technology, Dell announced the establishment of a cutting-edge manufacturing facility in Riyadh, pioneering a new era of local tech production. Our strategic approach to earned media orchestration exceeded Dell’s media engagement targets by +300% in KSA over the campaign period.