GAME ON…Leading to the next level

Weber Shandwick MENAT

For Weber Shandwick MENAT, this has been a ”game-on” year. From growing partnerships and launching InfluAnswer Arabia, to accelerating women in leadership and nurturing our people-first culture, there have been many highlights.<br /><br />There were also the puzzles we’ve solved, the encounters that made us better, and the learnings that enabled us to move to the next level. We’ve reframed the glitches as opportunities for exciting mods – whether it’s a client affected by an IT outage, or an event rerouted because of the most significant thunderstorm in 70 years. We’ve loved the Easter eggs. Sometimes a treasure chest popped up with an award. Other times, a whole new little Weber baby spawned over the weekend.<br /> <br />This year felt like being in a true league of legends, going beyond the call of duty, fortnight after fortnight. We dedicate this entry to the gamers, the players, the streamers – and yes, the dreamers.