Her Voice: Elevating Egypt’s Women Leaders

Weber Shandwick MENAT and Mastercard

Building on its award-winning success in Saudi Arabia, Mastercard’s ‘Her Voice’ podcast made a powerful debut in Egypt, marking a new milestone on the country’s journey towards women’s empowerment. Aligned with Egypt’s Vision 2030, which champions gender equality, the campaign introduced the podcast to a new audience through strategic media partnerships, targeted outreach, and compelling content. This integration not only reinforced Mastercard’s commitment to a more inclusive digital economy but also amplified Egypt’s vision of women driving social and economic transformation, setting a new benchmark for impactful storytelling across the region.