Houbara Communications & Dubai Watch Week 2023 Reunited for a Moment in Time

Houbara Communications

Houbara Communications supported Dubai Watch Week’s largest edition by leading regional communication efforts. Our strategy was about shining a new light on the often very traditional ways of celebrating and exploring horology and luxury watches to create compelling source of storytelling as well as insight to make the world of horology more accessible, especially to younger generations and new audiences and foster a sense of community and inclusivity making the event more relatable, engaging, and inviting to a broader audience. Our regional media strategy, aligned with the client’s international media efforts, significantly enhanced the quality and reach of earned coverage. We secured blanket presence across top-tier local and pan-regional media outlets, spanning print, digital, broadcast and social media platforms. This comprehensive coverage helped expand the event’s reach and shift its perception, attracting a broader audience and contributing to what became the most well-attended edition to date.