#IKEALifeatHome Reportage Video

Al-Futtaim IKEA and Impact Porter Novelli

Over the years, the IKEA Catalogue become an iconic and beloved publication with a 70-year legacy and an important success factor for IKEA to reach and inspire the many people across the world, with home furnishing solutions and products. IKEA had to find new ways to amplify the unique IKEA home furnishing knowledge, products, and solutions through our digital channels. Content used across our channels had to capture the strengths of the IKEA Catalogue. IKEA bought to life stories, emotions, culture, togetherness, and LIFE AT HOME through rich media content which was exposed to over three million people.