Innovating Excellence: The RDI Leader in Qatar

Weber Shandwick MENAT and Media City Qatar

At Web Summit Qatar 2024, Memac Ogilvy designed the QRDI Council’s pavilion, turning complex challenges into achievements. As QRDI Council’s debut public-facing event, the Summit offered a great opportunity for QRDI to assert its leadership in the RDI sector. Despite venue changes and tight setup timelines, Memac Ogilvy delivered a state-of-the-art, immersive pavilion with interactive displays, service robots, and a dynamic stage that captured QRDI’s innovative spirit. The pavilion highlighted QRDI’s role in advancing Qatar’s research and development, aligning with Qatar National Vision 2030. Attracting over 15,000 attendees and global media coverage, QRDI Council emerged as a key contender in the RDI ecosystem. The pavilion’s success was reflected by substantial media coverage and social media engagement, achieving a total media reach of over 118 million and an impressive AVE of $1,763,696. This event set a new benchmark for innovation related events and showcased Qatar’s ability to host major international events.