Introducing Saudi Food Manufacturing to the Kingdom

KAOUN, DMG & Four Agency Worldwide

The campaign was a game changer for the Saudi-based F&B industry and key ministries of the Saudi government, giving them a platform to speak to global F&B players and investors and profile the Kingdom as an F&B manufacturing hub.<br /><br />It also introduced a completely new F&B event – the first and only F&B manufacturing show – to KSA, and brought over 30 international experts, thought leaders, policy- and decision-makers to speak in KSA for the very first time