Investing In Innovation

Mubadala Investment Company

The campaign strategy was based around a 20-minute feature documentary titled “Investing in Innovation: The Future is Here”, which would explore Mubadala’s innovation investments and the assets and partners that are helping to change the world through innovation.

The campaign elements and content would grow out of the documentary – media engagement, op-eds, and digital content would both promote the documentary and create its own ‘innovation’ focused content to realize the key objective.

Overall, the campaign was a huge success with 120K views of the full documentary and over 33m views of the various versions of the films.