KPMG LG: Championing Purposeful Leadership

BPG Group & KPMG Lower Gulf

BPG Group successfully repositioned KPMG Lower Gulf as a leader in purpose-driven consultancy through its campaign Championing Purposeful Leadership. We integrated sustainability, purpose, and Emiratization into an impactful strategy, showcasing KPMG’s deep commitment to corporate citizenship. BPG’s approach emphasized thought leadership, sector-specific storytelling, and rapid response to national initiatives. The campaign secured extensive media coverage in top-tier media like Khaleej Times and Forbes Middle East, elevating KPMG’s visibility in the region. We facilitated KPMG’s presence at prestigious events such as COP28 and the World Green Economy Summit, with expert commentary on ESG, innovation, and sustainability. The campaign saw a 20% increase in media requests and 466 media clippings, reaching over 185 million people. KPMG’s share of voice on sustainability and ethical leadership reached 40%, solidifying the firm’s position as a trusted advisor on ESG and purpose-led business.