Launching Prince Mohammed bin Salman Royal Reserve

IDMP and Four Agency Worldwide

This campaign set a new benchmark for environmental communication in the region by successfully integrating traditional and digital media to amplify Prince Mohammed bin Salman Royal Reserve’s conservation work. <br /><br />The strategic focus on balancing conservation with sustainable development, coupled with the extensive media coverage and public engagement, transformed the Reserve into a globally recognised model for ecological restoration The campaign not only enhanced the Reserve’s visibility but also reinforced Saudi Arabia’s commitment to environmental leadership on the world stage.