Lotto Jordan for Charity

Memac Ogilvy

Launching a lottery in tradition-bound Jordan presented unique challenges for Memac Ogilvy. Through extensive research, the agency identified a key insight: Jordanians are generous dreamers. This fueled the ”No What Ifs, Just Lotto” campaign, which cleverly used local language and imagery to position the lottery as a path to achieving dreams while emphasizing its charitable aspect. <br /><br />The campaign featured relatable stories of Jordanians from different walks of life, effectively addressing cultural concerns and generating excitement. A comprehensive branding strategy ensured visibility across various touchpoints, from TV commercials to point-of-sale materials. The results were remarkable, with the campaign exceeding expectations in reach, engagement, and ticket sales, ultimately shifting perceptions and establishing Lotto Jordan for Charity as a resounding success.