Maha Al Qattan Social Media Strategy

Edelman Middle East

Maha AlQattan, DP World’s Group Chief Sustainability Officer, delivered an award-winning campaign that revolutionised sustainable water management in global trade. By pioneering the ”Changing the Perception of Water” initiative and forging a strategic partnership with WaterAid, Maha tackled critical issues such as water scarcity, sanitation, and climate adaptation. Her approach, blending cutting-edge research, thought leadership, and high-impact content like the Water Hero Film, set new standards for the industry and galvanised global action. Under her leadership, the campaign provided clean water to over 300 million people and influenced water management practices across 100 water-stressed basins. Recognised as a LinkedIn Top Voice, Maha’s visionary strategy resonated on major platforms, driving significant engagement and awareness. Her ability to translate complex water challenges into actionable insights and compelling narratives positioned her as a trailblazer, advancing not only DP World’s sustainability goals but also setting an unparalleled precedent in thought leadership excellence.