Making modern life possible – a team with a purpose

Emirates Global Aluminium

EGA’s Corporate Affairs team of nine is transforming a deeply B2B company into a well-known UAE industrial champion through creative external and internal communications campaigns that highlight the company’s relevance to broader audiences. In the past 12 months, Corporate Affairs took their ‘Making modern life possible’ strategy to the next level, embedding the concept into the company’s corporate purpose and bold aspirations for the future. The team achieved this while delivering the largest internal communications campaign in the company’s history to help beat COVID-19, taking major stakeholder-engagement events virtual, creating new thought-leadership and storytelling avenues, and continuing to outperform both previous years’ and benchmarked peers’ news-flow and social-media activity.