Mall of Oman Launch

Memac Ogilvy

As entire countries came under quarantine orders and consumers around the world started to shun human contact, Majid Al Futtaim had to adapt quickly to a rapidly changing environment and respond effectively to challenges. Using this time to reflect on the future of retail, we announced the launch of the Mall of Oman, the largest shopping destination in the Sultanate.

Constant changes in the retail industry as well as travel restrictions shaped and reshaped our plans up until the day of the launch itself, but we managed to get there on-ground to manage an incredibly successful opening.

With no media spend behind the campaign, to date we have achieved an incredible 233 pieces of coverage with a reach of 114.46M. This campaign was a huge success as all the coverage was positive, aligned with the company’s key pillars including community and sustainability.