Masdar at COP28: Sparking a Global Conversation on Renewable Energy

Abu Dhabi Future Energy Company (Masdar)

Masdar’s COP28 social media campaign, cut through the digital noise and sparked a global conversation on clean energy. By partnering with NAS Daily, combining real-time engagement, influencer partnerships, and compelling storytelling, the campaign transformed Masdar’s social channels into a hub for dialogue and action. Key achievements include a net audience growth of 28,514, 19.9 million impressions, 216,017 engagements, and nearly 2.4 million video views, leveraging high-quality content, interactive elements, and a strategic hashtag approach to drive meaningful engagement and showcase Masdar’s leadership in renewable energy. The collaboration with NAS Daily resulted in significant brand awareness, a surge in website traffic, and widespread discussion on renewable energy solutions, aligning with COP28’s goals and amplifying Masdar’s impact on a global scale.