Mastercard: Empowering Small Businesses to Think Big

Weber Shandwick MENAT and Mastercard

With 90% of businesses in MENA being SMEs, Mastercard is not just supporting their survival but transforming their success. By fostering confidence and leadership through data-driven insights and strategic partnerships, Mastercard has helped drive a 30% increase in business optimism. Initiatives like the 2023 SME Confidence Index, Women SME Leaders Awards 2024, and business collaborations such as with Aramex ScaleUp, highlight Mastercard’s pivotal role in SME growth. Weber Shandwick worked closely with the Mastercard communications team to create a campaign to ‘Empower Small Businesses to Think Big’ across the region, showcasing resilience and innovation.