McLaren Artura Launch

Memac Ogilvy

The McLaren Automotive, the British creator of high-performance luxury cars, opened a new chapter in its supercar history with its first series-production hybrid supercar, the McLaren Artura. Launched amidst the pandemic globally and in the Middle East with a three-market roadshow, the McLaren Artura set new standards in the supercar class for performance and efficiency and a future platform to invest in technology for developing fully electric supercars.
Considered one of its most successful product launches this decade, the McLaren Artura attracted extensive interest and visibility from top-tier media and audiences, driving bespoke content and product considerations. The PR launch campaign in the MENA region contributed to reaching over 1.3 million potential audiences.