Nissan Saudi Arabia

Edelman Middle East

Nissan Patrol NISMO 2021 is the ultimate mark of performance and luxury. The exclusive Nissan KSA launch event struck a delicate balance between showcasing the NISMO power and reputation while preserving the heritage of the Patrol in Saudi Arabia.

The KSA launch of the 2021 Patrol NISMO for the first time in the world was exclusive to this region, where the Patrol holds a special place in the hearts and minds of customers in the region, especially in KSA. Wanting the event to exude luxury and power while keeping the Arabic touch and the Patrol’s personality front and center, Nissan KSA held the launch event at an unusual location – an equestrian center.

The event was a huge success, gaining the admiration of all the guests including automotive, lifestyle, online media and VIP’s. The event garnered a vast amount of coverage and positive engagement across publications and social media.