One Company One Ambition

Dubai Holding

After Meraas became part of Dubai Holding, the challenge was to bring employees and company cultures together – all during a time of remote working and struggle to find optimism.
The campaign objective was to unify, inspire and educate in a fun way to attract attention and set employees at ease while understanding the magnitude and reach of the new organisation.
It served as a critical reminder about the new company size, our wins and our ambition. It connected employees across Dubai Holding companies, educating and inspiring them. It raised employee morale and drove home the key message of “One Company One Ambition”.
The campaign was relevant and adopted a creative approach and communication channels that resonated with employees, raised their awareness about the organisation and helped them feel proud to be part of a company that has done so much for Dubai and the economy.