ONE TEAM, ONE TADWEER FAMILY: THE EVOLUTION OF OUR STORYTELLING JOURNEY

Tadweer Group

Tadweer Group started 2024 on an incredible note. Fresh off the back of COP28, where we brought waste to the top of the global agenda at COP28, we set high expectations for the start of our next phase as the ”new Tadweer” – showcasing our new brand identity as Tadweer Group, unveiling a refreshed strategy for global expansion, and coming together as one Tadweer family as we moved into our new HQ. We saw every transformation possible and became stronger, better, and grew, together. This submission details the various 360 campaigns we launched, the partnerships entered, and the comprehensive and innovative communications we developed, all to achieve our ambition of revolutionising waste, unlocking its value, and contributing to a healthier, greener planet for years to come!