Path Way For Opportunities with CPF

Makana 360

The Crown Prince Foundation (CPF), a non-profit founded by HRH Crown Prince Al Hussein II, approached Makana 360 in May 2023 to address challenges in fulfilling its vision. Despite offering free educational programs and community initiatives across Jordan, public awareness was low, and CPF’s mission was not widely recognized. Many perceived CPF as solely a program linked to HRH Crown Prince Al Hussein, overlooking its diverse offerings. With plans to expand in 2024, CPF needed to enhance its communication strategy and branding to ensure its initiatives reached the desired audiences.<br /><br />Makana 360 was tasked with creating a comprehensive rebranding and communication strategy to increase CPF’s visibility, clarify its mission and programs, and expand outreach to target audiences and potential partners. This alignment of objectives was essential to help CPF resonate more effectively with the public and key stakeholders, ensuring its initiatives would have a greater impact.