Pioneering Energy for the UAE and the World: Masdar at COP28

Abu Dhabi Future Energy Company (Masdar)

As one of the world’s fastest-growing renewable energy companies, Masdar is a clean energy pioneer.<br />COP28 represented a key moment for Masdar to solidify its role globally, reinforcing its position as a key enabler of the UAE’s climate leadership.<br />During the event, Masdar made 29+ announcements with major players across the US, Southeast Asia, Europe, and Africa. Our 360◦ events and marcomms campaign featured 35+ hours of specialist programming, an extensive event and speaking program, and robust media engagement, underpinned by a comprehensive online and offline campaign.<br />Throughout COP28, Masdar mentions, engagement, and impressions across traditional and social media sources significantly outweighed competitors, trending #1 on X (Twitter) in the UAE on 30 November.<br />In a highly crowded space, Masdar’s COP28 media engagement campaign delivered exceptional global results—7,300 pieces of coverage in 120+ markets across six continents, meeting a key business objective by enhancing brand awareness in our strategic markets.